Internal and External Marketing Passage A. Employees need to hear the same messages that you send out to the marketplace. At most companies, however, internal and external communications are …
Detection of a meteorite Lake Passage A. AS THE SUN rose over picturesque Lake Bosumtwi, a team of Syracuse University researchers prepared for another day of using state-of- the-art …
Terminated Dinosaur Era Passage A. The age of dinosaurs, which ended with the cataclysmic bang of a meteor impact 65 million years ago, may also have begun with one. …
Paper or Computer? A. Computer technology was supposed to replace paper. But that hasn’t happened. Every country in the Western world uses more paper today, on a per- capita …
Intelligence and Giftedness Passage A. In 1904 the French minister of education, facing limited resources for schooling, sought a way to separate die unable from the merely lazy. Alfred …
New Agriculture in Oregon US Passage A. Onion growers in eastern Oregon are adopting a system that saves water and keeps topsoil in place, while producing the highest quality …
Extinct: the Giant Deer Passage Toothed cats, mastodons, giant sloths, woolly rhinos, and many other big, shaggy mammals are widely thought to have died out around the end of …
Father of modern management Passage A. It’s been said that Peter Drucker invented the discipline of management Before he wrote his first book on the topic, he knew of …
Timekeeper 2 Invention of Marine Chronometer Passage A. It was, as Dava Sobel has described a phenomenon: ‘the greatest scientific problem of the age’. The reality was that in …
TV Addiction 2 Passage A. Excessive cravings do not necessarily involve physical substances. Gambling can become compulsive; sex can become obsessive. One activity, however, stands out for its prominence …
